Saturday, June 11, 2011

Crowd Tilt OR more buddy have you got a dime?

Crowd Tilt is now following me on Twitter.  Since I like to pass these kinds of things on to you, here it is:

Have you ever thought about getting a group of people together to fund something... but then didn't do it because of the anxiety of setting up an email list, selling people on the idea, setting up some online payment method, collecting checks (checks are so 1992!), managing who'd paid and who hadn't on an excel spreadsheet (excel? sick!), and other intensive measures? 

Have you ever thought of starting a project that required collecting some dough from your turtles.. but never followed through with asking even a single person because you didn't know how you should go about it?? Or maybe you started collecting money for something, only to find yourself stalled, a third of the way to your goal, and asking yourself.. "What are we going to do if we don't get it all?!"

We call this project (or objective) anxiety, and Crowdtilt was built to simplify this process.

Group-based initiatives, in our opinions, are way more difficult than they should be, and they often fall short (or never even start to begin with), not for lack of collective desire, but because of two main reasons; the inconvenience (for both organizer and the contributors) and an inherent concern from both parties that the objective or project won't get fully funded. 

Sometimes it's one or the other, and sometimes it's a little of both. To further illustrate the difference between conventional fundraising, and what you can do with Crowdtilt, we had some Harvard grads come up with the diagrams below (heh, look how they misspelled embarrassment). 

Organizer Commitment Contributor Commitment 

In addition to the ease and simplicity designed into Crowdtilt, we've tried to make fundraising more fun and interesting than ever before. When people get behind an idea that they want to 'tilt', it becomes kind of like a game, and everyone is on the same team. They are going to help spread the word through their social and professional networks, and become advocates themselves to making sure the goal is reached. 

Our bet is that the pressure of having to tilt the campaign will ultimately propel contributors' activity and create a sense of urgency around the campaign. Additionally, the campaign page and users' Crowdtilt profiles give them easy and expansive sharing tools to use to make sure the most eyes see what you're trying to accomplish. 

If you have a clear objective, big or small, and a network to that can fund it, then give it a try, and you might be blown away by the difference between Crowdtilt and the conventional fundraising you are used to. 

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